How to set up Warmly: from visits to pipeline
Updated October 2026 · By Furkan Yaman
What is Warmly?
Warmly is a revenue orchestration platform built on website visitor identification. It identifies visitors at the person and company level, alerts your team in real time, routes leads, and on higher plans adds AI chat and automated follow-up.
How to set up Warmly, step by step
1) Install the Warmly script site-wide. 2) Define ICP filters so only target accounts trigger alerts. 3) Connect Slack and your CRM. 4) Decide routing: who owns which accounts. 5) Connect your sequencing tool and write follow-ups by intent. 6) Set up reporting from visit to meeting.
ICP filters are the whole game
Without tight filters, Warmly will alert your team about students, competitors and tiny companies. Filtering by company size, industry, title and page intent is what turns a busy Slack channel into a short list worth acting on.
Routing that matches your team
Existing customers go to their account manager, open deals to the deal owner, net-new high-fit visitors to an SDR or a sequence. Getting this right is what makes reps trust the alerts.
Measuring Warmly's ROI
Warmly is a significant annual spend, so measure it like one: identified visitors, qualified visitors, conversations started, meetings and pipeline, all tied back to the original source.
Book a 30-minute call and we'll tell you honestly whether the setup is worth it for your traffic.


