How to set up Snitcher: from visits to pipeline
Updated October 2026 · By Furkan Yaman
What is Snitcher?
Snitcher is a B2B website visitor identification tool. It matches anonymous visits to companies and shows you who they are, how big they are, and which pages they read. It is priced by the number of companies identified each month, with unlimited users on every plan.
How to set up Snitcher, step by step
1) Add the Snitcher tracking script to every page of your site. 2) Exclude your own company, agencies and ISPs. 3) Define your ICP filters: industry, size, country. 4) Connect your CRM and Slack. 5) Decide which pages signal buying intent, such as pricing or integrations. 6) Build the follow-up: who gets contacted, with which message.
Snitcher and HubSpot
The native HubSpot integration creates or updates company records with visit data. The important part is what you do with it: check whether the company is already a customer or in an open deal, notify the owner if so, and only treat genuinely new companies as prospects.
From company to contact
A company visit is not an email address. Decide which role you sell to, look that person up (Apollo or Snitcher's contact reveal), verify the email, and write to them about what their company was reading, without mentioning the visit itself.
Measuring Snitcher's ROI
Track identified companies, qualified companies, contacts reached, replies and meetings. When each deal keeps the source of the original visit, you can compare Snitcher's cost with the pipeline it creates.
Book a 30-minute call and we'll tell you honestly whether the setup is worth it for your traffic.


