How to set up Leadfeeder: from visits to pipeline
Updated October 2026 · By Furkan Yaman
What is Leadfeeder?
Leadfeeder is a B2B website visitor identification tool that shows which companies visit your site, what they read and how often they return. It is strongest at company-level identification and has native two-way CRM sync.
How to set up Leadfeeder, step by step
1) Install the Leadfeeder tracker on every page. 2) Exclude your own company, partners and ISPs. 3) Build custom feeds for your ICP and high-intent pages. 4) Connect two-way CRM sync. 5) Decide who gets contacted at each company and how. 6) Turn feeds into sequences and alerts.
Custom feeds
Feeds are filtered lists of visiting companies, for example 'US SaaS companies, 50–500 employees, viewed pricing in the last 7 days'. A few well-built feeds are worth more than browsing every visit.
From company to contact
Leadfeeder tells you the company. Choose the role you sell to, find that person through Leadfeeder's enrichment or Apollo, verify the email, and write about what their company was looking for.
Measuring Leadfeeder's ROI
Track identified companies, companies in your ICP, contacts reached, replies and meetings. With the original source on every deal, Leadfeeder's cost can be compared with real pipeline.
Book a 30-minute call and we'll tell you honestly whether the setup is worth it for your traffic.