How to set up Lead Forensics: from visits to pipeline
Updated October 2026 · By Furkan Yaman
What is Lead Forensics?
Lead Forensics is a B2B website visitor identification tool that identifies companies visiting your site, sends real-time alerts for target accounts and routes leads to sales reps.
How to set up Lead Forensics, step by step
1) Install the tracking code site-wide. 2) Define target accounts and ICP filters. 3) Set real-time alerts for the accounts that matter. 4) Connect your CRM. 5) Route alerts to account owners. 6) Add contact lookup and a sequence for net-new companies.
Alerts your team will act on
An alert should arrive with the company, why it matters (pages read, fit with your ICP) and a suggested contact. Anything less gets ignored within a week.
From company to contact
Pick the role you sell to, find that person, verify the email and write about what their company was researching, without mentioning the visit.
Measuring the ROI
Track identified companies, qualified companies, conversations and meetings, with the original source kept on every deal, and compare it with the contract cost.
Book a 30-minute call and we'll tell you honestly whether the setup is worth it for your traffic.


